Let's talk about a journey many of us are intimately familiar with - the transition from wearing the DIY marketing hat to embracing the expertise of professionals. When we start, we typically handle marketing ourselves, but there comes a time when it becomes too much and we need to go pro.
The DIY Dilemma
We know you're juggling a thousand tasks, from product development to customer relations, and you somehow carve out time to manage your company's marketing as well. While your passion and determination get you so far, do you wonder if there's a better way to do your marketing?
The Benefits of Going Pro
When you invest in your internal marketing resource with a team or partner with agencies, there is a stack of benefits. You will get:
Strategic guidance: Professionals can bring a higher-level perspective to the table, helping you develop and implement a cohesive marketing strategy aligned with your business goals.
Access to specialised skills: Marketing can seem complex, and some of it requires deep technical understanding. Expert skills and knowledge that can take your marketing forward in a way you can’t.
Freeing up your time and head space: you will be able to focus on high-level strategic initiatives rather than a core business function that isn’t your home territory. It's a game-changer for your effectiveness, productivity and your company’s growth.
Scalability and flexibility: As your business grows, so do your marketing needs. Getting it off your plate offers growth opportunities you can’t realise on your own.
Making the Transition with your Marketing Strategy and Implementation:
Here are a few tips to get you started on making a seamless transition:
Assess Your Needs: Identify your specific marketing objectives and pain points. You can create a compelling plan from just these two elements,
Start at the top and work down: Begin with strategic level input and then move towards specific areas of focus. You should get the over-arching plan sorted before you find tactical solutions, such as how to manage content creation, digital advertising, or website redesigns.
In-house or outsource: It’s a critical decision to make, and this will help you think through the options. Research those options thoroughly, and don’t rush into a decision. Understanding this will guide your search for the right people at the right time.
Collaborate: Delegating marketing will not get it off your plate entirely. Whether you opt for internal or external support (or a mixture of both,) you will still need to be involved. Collaborate closely with them and provide feedback. You will know and care more about your business than anyone, so they will need your guidance to ensure that your marketing remains aligned with your vision and values.
Transitioning from DIY to pro in your marketing is a pivotal step in the growth journey of any Founder CEO. So, at the right time, step out of the DIY mindset, and embrace the expertise of professionals—it's a game-changer you won't regret.
If this issue resonates and you want some help, drop us a line and we'll take you through some solutions.
