Knowing the real cost of inaction might be the nudge you need.
If you're like me, you are juggling a load of stuff and hoping not to drop any balls. Under pressure, we revert to doing what we are comfortable with, what we are good at, and we ignore the hard stuff.
We all prioritise, but do we focus on the critical issues? Are we leaving important things alone because they are tricky?
Ignoring something that isn’t working won't make it go away. But through fear, lack of knowledge or experience, we often leave things we really shouldn’t,
Poorly functioning marketing in founder-led businesses is common because there is nobody dedicated or capable to smash the status quo. Issues lie there, festering. And the more you dither, the bigger the cumulative cost.
Do you know the real consequences of inaction? Spend some time looking into everything affected. You might be surprised what it is costing you.
There’s no bigger incentive to act than working out what you have already lost and what you will lose in the future if you don’t do something different.
So don’t put it off any longer and inject well-directed energy to start turning things around.
Keep growing.
