If you want to improve your general health, there are infinite options. Go to a personal trainer, or a nutritionist, do yoga, see a psychotherapist, learn to meditate, get regular massage or chiropractic.
Then select an approach: work it out yourself, take expert advice, read books, follow a YouTube channel, buy an online course, do classes, or get 1:1 instruction.
If you ask your Personal Trainer how you improve your general health, they will recommend more of what they do. They may refer you to a chiropractor if they can’t solve a specific problem or are out of their depth. But they are unlikely to suggest you join a netball team, start playing the piano again or get counselling.
Yet people allow and encourage their agencies to build their marketing growth strategy. It’s bonkers. How many agencies will reduce their activity and recommend something different, even if it is the right thing to do?
Of course, marketing agencies want to help with your strategy. It sounds good. It grows the retainer and makes them more indispensable. But can they evaluate your entire marketing system with the selflessness to recommend the right thing when it isn’t them?
You wouldn’t ask a chiropodist to fix your tennis elbow, but many businesses don’t run their marketing this way.
Before you find the people to help with the solution, work out the problem you are solving or the best approach to take advantage of the opportunity. Success comes with picking the right specialist once you know what you need. If you are poorly, the GP is the first stop. They won’t do the surgery, but they can diagnose what you need before you dive into a solution.
The UK has a hyper-specialised agency sector. E.g. you have different people to work on your personal or business brand on Linked In. So there are people about to do the work and do it brilliantly.
People like us specialise in building marketing-led growth strategies and are agnostic on how (or who) you use to implement it. That helps businesses with existing agency relationships get the best out of them whilst protecting the integrity of their plan.
If you need help, go to specialist growth strategy experts. Just don't ask them to operate.
